Manager Digital Merchandising - Cross Divisional, Seasonal Occasions, Services & Brand Discovery - (Hybrid - Seattle, WA)

The Digital Merchandising Manager will primarily support Global priorities (X-div Seasonal Occasions, Services, and Brand Discovery) and is responsible for achieving Nordstrom (Nordstrom.com) digital outcomes which are predominately focused on driving product sales, trips, and engagement. The Manager achieves these outcomes through driving the entire customer experience from strategy through execution on site. The Manager partners closely with the Brand Marketing team to understand large scope marketing priorities by season and shares back with partners the digital channel strategy. This role is responsible for content and digital merchandising strategies to support these global priorities on the site.   

Responsibilities 

Working cross-functionally with expert teams, the Digital Merchandising Manager supports the digital customer journey that enables us to hit our customer & sales goals, this includes:  

• Working with marketing, merchants, styling/services, and brands to drive our product strategy.  

• Connecting our product and service strategy to our overall Nordstrom customer goals.  

• Influencing partners across the organization to work towards cross-functional campaigns & efforts, including peers as well as partners up and down the pyramid.   

• Developing our Nordstrom.com navigation & merchandising strategy.  

• Driving the Nordstrom.com features & functionality strategy to support these events.   

• Developing our content messaging strategy on site.  

• Supporting our reporting & optimization roadmap.  

The Manager is involved with helping to land key objectives & results and is responsible for developing a more detailed strategy and execution plan supporting that strategy. The Manager works with their sub-team on a day-to-day basis to execute with excellence, while ensuring assigned customer outcomes are achieved. The Manager will need to flex between operationalizing the resources, training, partnerships, processes, platforms needed to achieve their key results and executing on day-to-day tasks. Managers should be focused on strategy development, securing operational resources, and execution 1 to 9 months out from live date.  The Manager supports a team comprised of Specialists.  

Qualifications  

The Digital Merchandising Manager is a unique role as it spans the digital customer experience combining multiple functional disciplines and skillsets. The ideal Manager may not have all the needed experience listed below and may need to learn some aspects of the role quickly. However, the Manager does need to have immediate to advance mastery of several of the disciplines below when entering the role:    

• Experience aligning program goals back to customer strategy.   

• Developing and executing program strategies.   

• Developing and executing digital navigation & merchandising strategies.    

• Developing and executing digital features & functionality.    

• Developing and execution content messaging strategies.    

• Leading and developing a team.   

• Experience engaging with internal and external executive partners.   

• Proven competency in cross-team collaboration, drive for results, and written and verbal communications  

• Experience scaling ecommerce businesses.   

• Experience driving digital to physical outcomes (e.g. buy online pick up in-store).